The Art Of Marketing
How To Master The Art Of Internet Marketing
Internet Marketing Traffic-How To Generate More Leads And Traffic
Oct 5th
Here Are A Few Tips To Generate Free Traffic And Leads
One of the biggest challenges that face marketers today is generating internet marketing traffic.
Although it may seem difficult there is a few things to keep in mind that will allow you to generate all the traffic you’ll every need. I will share with you a few points to remember.
Pay Per Click
Pay per click is still the best and fastest way to generate internet marketing traffic and make sales. Although the rules have changed and you must do things differently, this method is still very powerful. You can pick up a course on PPC and get familiar with all the new rules and changes in order to use it more effectively. This is also powerful to find out what keywords are the best for your niche and will allow you to do SEO as well.
Search Engine Optimization
SEO is THE most powerful way to generate not only a ton of internet marketing traffic, but endless leads as well. The trick is to create multiple niche blogs. Chose a keyword that describes your niche, then build a blog with wordpress around that keyword. WordPress blogs seem to get indexed quick. I’ve seen some of mine get indexed in as little as a few days. The great thing about wordpress is the plug ins you can install to get your blog optimized.
Articles And Press Releases
Articles and press releases are still a very powerful way to generate a steady flow of internet marketing traffic and leads. The points to remember are; choosing the right keywords, using the keyword within the article/release without stuffing it, and keeping it at least within 500 words. Seems like Google really favors articles with at least 500 words. Press releases should not be any more than 200 words. I found better results with press releases vs. articles. But test them both out to see what works best for you.
Forum Marketing
Forum marketing is also a very powerful way to generate internet marketing traffic. The key to remember is providing value to the forum members. For example if someone has a question that has to do with your niche, then post an answer and a solution for them. What forums allow you to do is post a link within your signature. This is where you insert your call to action and send people to your site or sales page. Forum marketing is a great way to establish yourself as a knowledgeable person and a leader.
This wraps it up for today ladies and gentlemen. Go out and apply all of the above methods and see what works best for you to generate internet marketing traffic. Hope you enjoyed and if you found this article helpful please leave a comment below!
Until next time!
Gerardo Flores
Lessons From The Exorcist-
Oct 4th
This is an email I received a few days ago from my buddy Dave Dee from www.DaveDee.com which teaches us a quick lesson that he feels you can learn from “The Exorcist”. HAHA Enjoy!
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Lessons From The Exorcist
Hi Gerardo,
Tonight I’m going to see the one-day theatrical re-release of The
Exorcist. I’m a big horror fan and this is one of the scariest
movies I’ve ever seen. (The person I’m going with has never seen
it. Should be fun!)
The company re-releasing it and showing it in select theaters
across the country has done some simple, yet slick marketing for
it.
First, of course, whenever I went to see a movie, there was a
brief theatrical trailer for it. We’ll come back to that in just
a minute. Second, starting last week there was a prominent sign
announcing the “event” (we’ll get back to that as well) in the
theater lobby.
Let’s get into some of the details:
The trailer was, of course, creepy and would appeal to every
horror fan. The voice over talked about how it was the most
terrifying movie of all time. They used scarcity by making this a
one night only “event.” This is super important because had they
re-released the movie the month of October or even just for a
week, I probably would have probably told myself I was going to
go but would have never got around to it. Since it is showing for
one night only, I actually PLANNED to do.
The word “event” is important (the company doing this promotion,
is called “Fathom Events”.). They were not just “showing” the
movie that most horror fans have seen a million times. No. This
is an “event” and how, could any self-respecting horror film buff
miss an “event” like this?
Also in the trailer, they gave the benefits of that this was the
“extended director’s cut” and that I was going to go behind the
scenes at the end of the movie and see some footage of how the
movie was made. They showed a brief shot of the actress, Linda
Blair sitting on the infamous bed laughing not all made up to
look like the demon but just as herself. This was slick because
her innocence reminded me of how scary the movie actually was and
intrigued me because who doesn’t want to go “behind the scenes?”
Then, of course, there was a call to action at the end of the
trailer. “Go to FathomEvents.com and buy your tickets.” When you
get to their website, they again show you the trailer, plus have
some written commentary to re-sell you on buying your tickets.
Fathom Events used direct marketing throughout this promotion
beautifully.
1. They advertised where they knew their best prospects were
going to be. In movie theaters. Even better, they were
advertising to known BUYERS – people who actually spent money
on going to the movies. (There is a HUGE lesson for you in
what I just said.)
2. As mentioned, they used real scarcity combined with a
deadline.
3. They added a bonus of never before seen behind the scenes
footage.
4. They used multiple media. The signs in the lobby, the
trailer in the movie and the Internet.
5. They had a specific call to action.
6. They resold the benefits of buying the tickets when you got
to the website. This is the same as restating the offer and
benefits on your order form or by saying them if you are doing
an in person sales presentation.
I’ve just given you a valuable mini-marketing lesson. I suggest
you print this out and think about how you can apply what you’ve
just learned to your business. If you do, the results will make
your head spin. Get it? “Head spin.” Man, I’m a hoot and half. 
Kick butt, make mucho DEE-nero!
Dave Dee
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The moral of the story, you can learn all about marketing from many different situations if only we open our eyes and mind.
Until next time!
Gerardo Flores
